Conversion RateThis report shows a history of your site's conversion rate. The definition of 'conversion rate' is the percentage of transactions per click-through.
This report is useful in evaluating campaign and pay-per-click effectiveness.
Terms Used on Report:
The act of a user clicking on a hyperlink that directs the user to another site. Clicks are recorded when a visitor clicks on a link from a referrer once per day per referrer.
Clicks can occur from a variety of sources, including:
A completed transaction by a user. Transactions are recorded when a special tracking script is executed on your confirmation page(s). This tracking script can be found on the Account / Get Tracking Script menu item.
The percentage of transactions generated per click-through.